Follow betting tips. Possibly one of the best strategies to beat the bookies is by following expert. You bet your life I do./. Praise for The Billion Dollar BET«In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how.

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Surely filling in a betting slip isn’t so difficult that I need a how-to? Think again. It’s not as obvious as it might sound, especially if you’re a newcomer to the gambling game or have only wagered online before.

It’s worth getting your head around betting slips, because if you make a simple mistake, you could end up losing yourself a hell of a lot of money.

What are betting slips?

Betting slips are the paper record of your wager at your local bookie. When you want to make a bet, you need to write all of the relevant information about that bet down as a record for you and the bookie, in case you get lucky.

Each operator will have a different betting slip in their shops. Luckily, most require the same kind of information so they’re not so different that you’ll be lost from shop to shop, but it’s worth being familiar with the differences to save time.

You will usually need to write these key bits of information:

• Describe the variable, e.g. Wayne Rooney to score first;
• The odds offered on the bet;
• Your stake: the amount of money you’re wagering.

Sometimes you will also need to write the name of the event that your bet refers to, such as Nadal vs Murray or Manchester Utd. vs Chelsea.

Betting slips differ from place to place: occasionally they will be pre-printed slips designed for a special event with simple tick boxes, but more often than not they will be generic forms with blank space to fill in yourself.

Check out some examples of different types below:

How to fill one out

If you get given one of those special slips with tick boxes, it’ll be pretty straight forward to place your bet: simply tick the boxes that apply to your wager.

However, things are a bit more complicated if you find yourself faced with a blank one, but don’t worry – we’re here to help.

Different kinds of bets

The first thing to know before writing your slip is what kind of bet it is you’re going to place.

Are you betting on a single event, an each-way result or a combination? Knowing what kind of bet you’re placing is essential for knowing what to write on your slip.

Here are some of the most common types of bets in football:

• Correct score: a single bet on the exact score in a single event;
• Win: a single bet on a win in a single event;
• Place: a single bet that a selection will come in first, second, third, etc.;
• Each-way: a combined bet on two selections, including a win and a tournament place bet;
• Goal or no goal: bet on one, both (GG) or neither teams (NG) to score;
• Handicap bets: when the bookie starts the stronger of two teams at a disadvantage to even the playing field or vice versa, so a team most overcome the handicap to win in this case;
• Multiple bets or accumulators: a series of bets placed on two or more wins, requiring all to win for a return.

Other sports besides football also have specific kinds of bets.

In tennis, for example, there is correct set score to bet on the exact result of sets in the right order, or more specific bets like most breaks and aces over/under. If you bet on horse racing, across the board is a bet on a horse winning, placing and showing, or dead heat, for example, is a bet on a tie between two or more horses.

Writing a horse racing bet

Similarly to a sports bet, you’ll need the following bits of information:

• The name of the horse;
• The racecourse name;
• The time the race is taking place;
• The current odds.

Information like the odds can be found either on the operator’s website or from a screen at the venue, but it’s best to check as close to the moment you submit your bet as possible as they change frequently.

Tip: seasoned bettors draw a large “C” around the odds on the betting slip to show that these are the current odds available at the time of placing the bet. This will be checked by the bookie.

Your stake should also appear on the slip, in the blank space with the rest of the bet information, and at the bottom in the area marked Total stake. A good betting slip will look something like these:

Writing a sports bet

Sports bets are even easier to write, because you don’t need to include information like the location and time of the match or event.

All you have to do is write your wager, so if you think Chelsea will see off West Brom, write Chelsea to beat West Brom accompanied by the odds in a “C” and your stake.

Once the slip is all filled in, all you have to do is hand it in at the counter, give in your stake money, keep your receipt and cross your fingers.

Online or Offline Gambling?

So now you’re wise on how to make a bet at the local bookies, you’ll be wondering why you should go to the effort at all when the process of placing bets online might be more simple. Well, there are pros and cons to both online and offline betting.

Offline betting, however, can bring an added sense of excitement with the atmosphere of the racetrack or the immediacy of placing a bet at the bookies.

Something else to bear in mind is that the bookies are often very helpful and willing to help out newcomers. They can even tell you what to write on your slip if you’re still not sure, but they’re not allowed to write it for you.

Finding a local bookie

If you’ve decided to go for offline betting, you won’t get far unless you know how to find an actual bookmakers shop.

Going online can help with this too because most operators have a built-in Find tool somewhere on the site to help you locate your nearest shop.

Tips

Once you’ve got your head around the betting slip and which operator to go with, there are a few simple tips worth bearing in mind when it comes to placing your bets:

• Always bet on value bets, where the likelihood of success is greater than the profitability of the bet itself;
• Shop around by checking out your operator’s odds on an odds comparison site;
• Avoid getting into the mentality of chasing losses;
• If you’re in it for the long run, set up a betting fund in a separate account for better budgeting.

Many online betting sites, and even high street bookmakers, are now providing punters with services that allow you to request odds for almost any outcome you can think of. This is certainly an exciting new feature for bettors, and used well can also be highly valuable. Being honest bookies have always given you prices on request, the difference now is you can ask for odds almost instantly (allowing you to request odds in play for example) and also share those new markets with other customers on the site.

The question is, are these odds request services worth it in the long run? There are many factors that go into setting odds and, in general, any prices you request, especially for more obscure occurrences, will carry higher commissions than typical 'out of the box' wagers. This doesn’t mean you shouldn't place these bets, particularly if you think you know something the bookie doesn't, but it is worth bearing in mind that these features are run at a premium.

Below I recommend some of the better odds request features and talk about some of the benefits and pitfalls to asking to price your own markets.

Best Bookmakers For Requesting Bets

Request your own odds for football from BetVictor on Twitter using the hashtag #PriceItUp. Maximum payout from single bets through this system is £10,000 or £100,000 for multiples. Markets & prices subject to availability and fluctuation

You can request odds from William Hill for football and other sports by tweeting to #YourOdds. These markets are then available to back on the site once approved, along with requests from other people.

#PickYourPunt is the hashtag to tweet to for bespoke prices from Betfred. Qualifying events include all major football and NFL. Max payout is £5,000 and you cannot cash out these bets and bets can be placed as singles only.

If you are looking for personalised bets from PaddyPower you can tweet #WhatOddsPaddy and if accepted it will appear on the site, alongside other peoples bet requests. Given Paddy are known for being quirky this is a good go to if you have an interesting bet to place.

To get a price from Betfair you should be tweeting #OddsOnThat. As with other sites you can find markets other people have requested too under that banner. Betfair are one of the only sites to provide specific promotions (such as odds boosts) for these types of markets.

Tweet Coral at #YourCall to request odds for football leagues and competitions, pre-game and in-play. These can then be found on the site under the YourCall header. You can also tweet @Coral for prices for other sports for pre-match markets. Prices may fluctuate, selected markets only.

Ladbrokes bet request feature for football is called #GetAPrice and can be used by tweeting to that hashtag. It is also available for other sports such as cricket, darts, NFL and snooker. Cannot be combined with other bets, maximum payout £25,000.

Are Bet Requests Good Value?

If you just look at the numbers then the vast majority of price requests offer poor value to the punter. This is all relative though, poorer value odds for many people are better than no odds at all. When you want to back an outcome that isn't listed in the main fixed odds book then requesting prices may be your only choice.

Bookmakers set their prices based on many different scenarios. The ideal situation for any bookie is to create a balanced book, this means all possible outcomes are backed in a proportionally equal way that ensures the operator makes a profit whatever the result. This is easy for big events that attract a lot of interest, e.g. a big football game, and within that the easiest lines to balance are those with limited outcomes; win / draw / win markets for this reason tend to offer the best value.

The more obscure the market is, and/or the more permutations there are (e.g. first goalscorer vs full time result), the harder betting sites find it to balance the book. Betting sites do use 'wholesale' companies (that you will never have heard of) to offset exposed lines, just like bankers and insurance companies do, even this however can only go so far, and in many cases sites still end up with unbalanced books. For wagers that are harder to ensure profit from bookies will therefore tend to introduce higher margins, or commission rates, to compensate for possible loses on skewed markets.

The biggest factor that helps keep the prices low, as with any industry, is competitiveness. Sites will often end up giving odds that could potentially leave them at a loss in order to beat their competitors prices and so shopping around as a punter really does pay off. The ultimate issue with requesting your own odds therefore is the lack of competition. If you are requesting a bet that no body else is offering then the bookmaker has licence to give you whatever price they want and as they are unlikely to be able to balance that market (by attracting opposite bets) the margins will tend to be quite high. You can read more detail about how bookmakers set odds on our dedicated page.

Using bet request services should be done sparingly but they are still a useful tool for bettors. If you have a strong inclination that a player will score, be booked and take their shirt off, then you are not going to see these odds in the main sporstbook. Therefore your only choice is to use the odds request features. Just make sure you have a good reason to request the bet that outweighs the higher commissions inherent on these lines.

Hold On: Don't All Bookies Offer Prices on Request?

Yes, pretty much all betting sites and high street bookies do offer prices on request, and have done for decades. The difference with the modern bet request services (as shown in the table at the top) is about speed of delivery.

In the old days if you wanted to get odds on a specific outcome you would need to contact the bookmaker, by phone, email, or in writing. They would then need to send the request away to an odds trader who would then feed back to you and you can decide whether to accept or reject them. This means you need a lead time of over 24 hours prior to the event to guarantee getting your requested bet on in time.

Twitter and mobile apps in particular has changed all of this. Now, with a select group of operators, you can request odds on selected outcomes within minutes, meaning you can place the wager you just thought of right up to the event. There are teams of dedicated odds traders to deal with these applications and with some sites you can even request some bets live in play.

The beauty of these services is most bookies make available odds requested by others. This means you can see what markets other people have already asked for prices on, you can then choose to back someone else's prediction or modify it to create your own. The other advantage of opening up these markets to all users is it also helps to make the prices more competitive as the bookie is able to better balance various lines.

How To Request Odds

The easiest way is to get yourself a Twitter account after you've signed up with the bookmaker (remember there are introductory bonuses and free bets you can take advantage of first).

Follow the bookmaker in question and then then you've got a request simply send them a message with the correct hash tag (see table at the top of the page). Usually within minutes the team will get back to you and either directly message you the price, send you a link to where you can place the bet or most commonly will list the market and odds directly on the site in the relevant section.

You can then go and place your bet when you wish. Bear in mind this may be time limited (e.g. with Betfred you must request all odds prior to 30 minutes before the start of an event).

The other option (other than sending an email and waiting for them to get back to you) is to use a mobile feature. Coral also have a mobile app version called Player Bets that can be used specifically for player bets in football.

The example above shows how easy it is to create a bet through Sky Bet's Request-A-Bet mobile package. Once the market is priced up it will show up in the relevant section and you can back it. Alternatively sending them a tweet will result in the same.

Bet Builders

Some of the bigger and better sites now have automated features known as Bet Builders for top level football that allow you to combine popular markets using an automated feature. This has the added bonus of being much quicker than requesting odds through social media or via the site.

The basic principle is exactly the same as request a bet but here software calculates the odds instantly. This means you can add in or remove selections quickly and see how this effects the odds, or change the values of one of the selections, which is not easy to do when requesting odds where you need to state exact scenarios.

If you want to read more about this and see out recommended build a bet features head over to our Bet Builder page.

Getting The Best Prices When Requesting Odds

Compare Multiple Price Requests

When you request a price there is no obligation for you to actually place a bet. Therefore why not request odds for the same line from multiple bookies and see who gives you the best prices first? This way you can ensure that you are getting the best possible odds at least. In fact, bookies request odds secretly from each other (to their great annoyance) to get a feel for how each of them are pricing a given market.

If you want to bet on something more than a day in advance consider using both the new social media based price request services as well as more traditional requests through direct contact. Get a price form ten different operators and then go with the best one.

Stake and Pay Out Limits

Beware of limits for requested bets as these may not be as high as traditional markets. For example, BetVictor's PriceItUp request market has a maximum payout of £5,000 per customer per bet. This will include multiple bets, so bear this in mind if placing a requested bet in an acca.

It is worth asking what the pay out limits are when you request any wager.

Related Contingencies

Many bets cannot be combined together due to a thing called related contingency. This states that if two betting markets have related outcomes (e.g. goalscorer and correct score bets on the same game) that they cannot be combined together in a straight multiple.

Markets such as the scorecast (predict goalscorer and correct score) and wincast (goalscorer and team to win) offer punters a way to bet on commonly related markets, however these are limited in range. Requesting your own odds means punters can now get prices on a far wider range of related contingencies than ever before. For example, you could request a bet such as 'match to have over 3.5 goals, player X to score, player Y to be sent off, 10+ corners in the match', these are all related markets and you would never find them in a normal sportsbook.

Check Existing Markets

As pointed out above bookies have many in house betting markets that cover numerous linked events, especially for big football games.

It is worth looking at the markets a site is already offering before requesting a bet. I've seen very recently a bet available with one bookie as standard (a game to have 4.5+ goals an a player to score) at 40/1. The same market on an odds request market with another bookie was 25/1 - significantly worse. Only use price requests if you cannot find an existing market that will likely be better priced.

Using Inside Information

In general you are only going to request a bet if you think a scenario not already listed on the site has a good chance of occurring, perhaps you've got some intel or just a feeling it might happen.

Let's say you've heard that a player has just split with his girlfriend because he was found having an affair, you think therefore he's going to be fired up during the match and so you want to bet on him getting booked. The guy is also the key central defender and with his love life on his mind they may concede a few more goals than normal. You therefore decide to request a bet for 'player X to be booked and that team to concede 2+ goals'. Despite the fact that bookie have higher margins with these bets you can still use small bits of knowledge to increase your edge.

This is very different to using actual inside information. If you request a bet because you have knowledge that something will happen then you could actually end up having your bet voided. Let's say you are a steward at Chelsea's training ground and you overhear the chief exec saying Jonny X will be transferred to Celtic this week. You therefore go and request a bet for that exact scenario. The bet comes off, great, and you might get paid out. Then again you may not, especially if you stuck a ton of money on it.

If a betting site suspects that you have used an unfair advantage (in this case working for Chelsea) to gain from the bet request they will very easily void your bet (but should return your stake). Even if you get away with it once, or twice, eventually if you are using insider knowledge to exploit the bet request system (or indeed any fixed odds markets) they will spot you and either ban you or limit your account.

You may say this is not fair, and in many ways you would be right, you are simply using your own knowledge to your advantage, and the bookies will do this to punters from their perspective all the time. When it comes down to it though these are all private companies and if they want to void you bet before it settles, dispute a pay out, ban you or limit you, then in reality there is little you can do.

Use Your Own Data

How Do You Place A Bet In A Betting Shop

Odd traders set odds based on how often a scenario happens statistically, what prices other companies are offering, and how many people are backing a market along with how much money they are staking. The final thing that an odds trader will sue to set odds is their own instinct. In the absence of reliable or robust data therefore odds traders are more reliant on their own instincts and this means more human error can creep in.

How To Place A Bet In A Bookies

If you want to request an obscure bet, especially something that doesn't occur very often and other bookies have not set a price for, then you stand a chance of beating the odds. If you have access to data or information that suggest something has a one in ten chance of occurring and a request bet service is offering you odds of 10/1 or better then this is a no brainier.

This is another good reason to ask several bookmakers for odds on a scenario and then going with the best.

Seek Out an Offer

Offers are common with bet types that have poorer margins (think of the number accumulator deals) and features that are new. Odds request platforms tick both of these boxes and so if you search around you may be able to find a deal to turn the wager in your favour.

For big weekend football games I've seen offers such as 'place a £10+ odds request bet, get a £5 free bet request' and also specific price boosts on other peoples bet requests that can turn an OK price into a good one.

Consider Alternatives - Exchange Betting

Betting exchanges allow you to become your own bookie, as well as back bets that other punters propose. Sites earn a standard commission from all stakes and therefore prices tend to be better value in exchanges.

How Do You Place A Bet On Ladbrokes

You can use an exchange to propose a bet. Therefore if you think a team will lost by 3 or more goals and a player will see red, for example, instead of requesting the bet you could lay the opposite of this on an exchange (team to concede less than 3 goals and no red card). This in effect gives the same result but will generally be better value.